通過戰略保護商業創新

Protecting Business Innovations via Strategy

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

香港科技大學

Coursera

商業管理

簡單(初級)

9 小時

課程概況

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers.

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

課程大綱

周1
完成時間為 2 小時
Resource based Strategy
How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.
9 個視頻 (總計 77 分鐘), 2 個閱讀材料, 1 個測驗

周2
完成時間為 2 小時
Move Fast or Get Passed
Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also
seek to use rapid innovation and change to create sustainable barriers to being copied.
9 個視頻 (總計 79 分鐘), 1 個測驗

周3
完成時間為 2 小時
E-Commerce Strategy
Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.
6 個視頻 (總計 60 分鐘), 2 個閱讀材料, 1 個測驗

周4
完成時間為 5 小時
Changing the rules
An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.
8 個視頻 (總計 79 分鐘), 4 個閱讀材料, 2 個測驗

Self-Driving Cars. Become an autonomous vehicle engineer.
聲明:MOOC中國發布之課程均源自下列機構,版權均歸他們所有。本站僅作報道收錄并尊重其著作權益,感謝他們對MOOC事業做出的貢獻!(排名不分先后)
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 網易云課堂
  • 中國大學MOOC
  • 學堂在線
  • 頂你學堂
  • 華文慕課
  • 好大學在線CnMooc
  • 以及更多...

© 2008-2018 MOOC.CN 慕課改變你,你改變世界

3d独胆公式规律